Talking about Vision, Mission, and Values, may well be a bit old school but nonetheless, it is an essential part of the building blocks of your business, well any business, at any stage of development. It would be easy for me to use bland and inaccurate statements, such as it’s never too late to start. Trouble is the longer you leave it the harder it becomes to take full advantage of what is an essential tool for business development.

Yes, that’s right I said essential tool. Contrary to the many businesses that use these elements as a bunch of slogans for screensavers or posters on the wall. Ther is a much bigger and essential purpose for these cornerstones of your business. I would say, the sooner you have carefully designed and thought through Vision, Mission and Values published and acted upon the better you’ll be going forward.

Of course, if you can’t keep to them the perhaps its best not to bother, but for those of us serious about the business we know what a difference they can make to development, retention, attraction, reputation, brand values, lead generation, sales, and exit.

I have found over the years, very few businesses understand the full importance of this element in the development of, in particular, their reputation and brand, which invariably touches all other parts of their business.

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