There is so much more to this than you may first think. Bringing people into your business is not easy but many people in business tend to make it much more of a minefield than it needs to be. To answer the question of how to attract people to your business team there are a number of things that you need to do and they are:
- Have a clear VMV for all to see
- Spend time and effort creating the right reputation
- Understand people and their traits
- Be selective
- Test everything
We have to make a few assumptions because we are not dealing with your specific needs and circumstances, probably the biggest assumption is we assume that you want to grow a good solid and loyal team and not just play the numbers game. The downside to this assumption is it will take you longer to find the right people. The upside is once to have them they will be loyal and help you to grow your business.
As with many things in life and most things in business you’ll have a major advantage if you start off with a great foundation and in this case, the foundation is a tangible Vision, mission and values for all to see. Think about it this way, if you were not the sort of person that wanted to run their own business and instead you wanted to get a job, I am pretty sure you wouldn’t jump at the first offer you got if it didn’t fit your needs.
A clear vision will show the person that you have ambitions for the future, a clear mission will show them that you have goals and that you know what you have to do and where you intend to go. Finally, your values will show them the personality of the business and the kind of person you are and the behaviours you expect.
Next, you need to ensure that your values are not just a set of words but are actually actions that are taken, principles that you live by and boundaries in your business that you will not cross. It is the way you act and what you say and do that will determine what people say about you when you’re not in the room. It is what people say and really thinks that will determine how good your reputation becomes. Therefore it is vital that you have and communicate a clear vision and show visible direction for the future.
As we have already indicated your reputation, in essence, is going to be dictated by what people are saying about and thinking about you and your business, when you’re not in the room! So take a long hard look at yourself and ask the question, how does that make me look to the outside world? Think about how you conduct yourself when things are not working as well as they could, or when someone upsets you. What are you saying and posting on the social media platforms, as a business and as an individual? What does that say about you? Beware that candour is a very rare and valuable commodity and so you may not always get the right picture from those closest to you.
When you have your Vision, Mission and Values right, when you have your reputation and behaviours right, you will start to attract the right kind of people into your business and life.
Another great, but more advanced aid to attracting the right people into your business and your life is to understand individual traits when selecting those to work with or bring in to your inner circle. As a member of the Rainmakers Club, we make this easy by giving you access to significantly discounted profiling tools. User these in conjunction with the interview and other testing. The more you do the better your selection will be.
Don’t settle for second best, always be selective and choose wisely, better to have one superstar than 10 mediocre people. They may bring business but mediocre people generate mediocre results and reputations, and you want more than that!
The better you are, the more value you bring the more attractive you make your proposition the more you’ll attract the right people. Remember the Rainmakers Club core values and try to adopt them if your aim is to be the best you can be, we call it working CLEAN where CLEAN stands for: Create – Listen – Educate – Attract – Nurture. This is a model for success.